Virtual Event Management

First, define the objective of the event and prioritize targeted audiences. It will help to decide on the agenda and the best platform to deliver a virtual event.

We suggested several virtual event platforms such as Zoom, Google Meet, Microsoft Teams, and other specialized event platforms. Every platform has its strengths and weaknesses, for a free and virtual event that is open to the public, Zoom is best suited for participants’ needs.

On the day of the event, we make sure everything runs smoothly. Event managers assigned roles to the event crew, rehearsal, tested the internet connections, and standby to troubleshoot any issues that may arise.

By accounting for every small aspect, a.c.e's meticulous planning enabled us to execute a virtual event for Bursa Malaysia effectively.

Email Marketing Automation

Email marketing automation is an essential promotion tool for managing events as it communicates with event attendees before, during, and after the event.

Email automation has used to promote the virtual event and build anticipation leading up to the event. Send out email reminders about the event, highlight the speakers, and share the agenda with the previous virtual event participants and targeted segments of new participants. Once attendees have registered for the event, a confirmation email with event details, including the date, time, and instructions on how to access the event will be sent out.

A few automated reminder emails will be sent to the event attendees a few days before the event to ensure they have all the information they need and are prepared to attend.

During the event, we can send automated emails to remind attendees of upcoming sessions or provide updates on any changes to the agenda.

Bursa Malaysia can use email automation to follow up with attendees, share any video recordings or materials from the event, and thank them for attending. It is a perfect opportunity to gather feedback from the participants and speakers to improve on the next event.

Inclusively, email marketing automation saved time and effort in communicating with attendees before, during, and after the virtual event. It can also help to improve attendee engagement and satisfaction, ultimately leading to more successful events in the future.

Digital Marketing Strategy & Promotion

Apart from email marketing, tailored digital marketing strategies and promotions have implemented by a.c.e for beginner investors, seasonal investors, female investors, and millennials.

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram have become integral to the marketing and promotion of virtual events. Marketing teams can leverage these platforms to create event pages, post updates and share information about the event, generate buzz and engagement, and reach targeted audiences.

Optimize content on the event website for search engines so that the event appears at the top of search results when potential attendees search for investing-related keywords. We have suggested the targeted keywords and phrases to create high-quality content, and build links to the event page to improve search engine rankings. For example, beginner investors may need more education, while seasoned investors may be more interested in industry trends.

By using various digital marketing strategies and promotions, we effectively promote Virtual Marketplace Fair and emphasize both conventional and Shariah-compliant investing in the equity as well as the derivatives markets.

Zoom Events Setup, Coordination & Operation

Before the event, a.c.e ensure that all necessary equipment and software are installed and configured on the computers of the virtual event crew. These include Zoom software, microphones, webcams, cameras, and internet connectivity.

We conducted practice runs for all the events to ensure everything is working correctly, which included testing audio and video quality and not forgetting to assign specific roles to each member of the virtual event crew, such as a moderator to manage the Q&A sessions, a team of technical support to troubleshoot issues, and a chief producer to monitor the flow of the event.

We have also assisted in managing attendees as they join the event, including admitting participants into the virtual event, managing their questions, and addressing any issues that arise.

A backup plan was discussed with Bursa Malaysia in advance in case of technical issues or unforeseen circumstances. We have includes having extra equipment on hand or preparing the alternative options to switch to a different platform in case of a major disruption.

Overall, setting up, coordinating, and operating a Zoom virtual event requires planning, communication, and lots of considerations.

Event Video Production

Proper lighting and camera placement are essential for a high-quality video. We always avoid harsh or uneven lighting that can cast shadows or make the video look unprofessional. The specifications of the camera and the uses of high-quality microphones are significant for producing an engaging video. Ensure that the camera placement is at eye level and positioned at a distance that captures the full body or upper torso of the speakers.

Proper video editing can significantly enhance the quality of your virtual event video. Edit out any mistakes, add visual effects or graphics, and create a seamless transition between speakers or segments. A virtual event video of exceptional quality that captivates attendees effectively presents the event's content in the best possible way.

Exhibitors’ Management

During this event, there will be a virtual exhibition by 15 exhibitors from participating organizations and regulatory bodies, showcasing products and services. Virtual events offer many benefits for exhibitors, such as the ability to reach a wider audience, reduce costs, and gather more data. However, there are also several challenges that exhibitors may face in the virtual event.

One of the biggest challenges for exhibitors in virtual events is engaging attendees. Virtual exhibitors may find it difficult to grab attendees' attention and keep them engaged in a virtual environment, especially when attendees are working from home or in a distracting environment. We have steps to address these challenges, such as by using engaging content, optimizing the virtual booth, and networking with attendees, exhibitors can make the most of their virtual event experience and achieve their marketing goals.

Microsite Development

Creating an event microsite for a virtual event can provide many benefits, including improved attendee experience, a well-designed event microsite can provide attendees with all the information they need to engage with the event, including event details, speaker profiles, and agenda. It can help attendees plan their involvement in the event and improve their overall participation experience. An event microsite can help to establish the event as a high-quality and reputable source of information.

By improving the attendee experience, enhancing event promotion, providing easy access to event information, increasing credibility, and improving search engine optimization, an event microsite can help to make virtual events more successful and engaging for attendees.

Event Conceptualization & Creative Design Creation

Event conceptualization and creative design creation involve several divisions, including Event Manager, Content Specialist, Technical Director, and Event Production Team.

The event manager is responsible for the entire event, from initial planning to execution. We worked closely with Bursa Malaysia to determine the event's overall goals and objectives and were involved in aspects of event conceptualization and design. The content specialists are responsible for developing the event's content strategy, including messaging, tone, and voice.

We ensure that all content is well-aligned with the event's goals and objectives.

The technical director is accountable for the technical aspects of the event, including lighting, sound, and video production. The event production team focuses on setting up the event, including staging, lighting, sound, and video production.

These divisions of a.c.e work together to ensure that all aspects of the event, from its overall theme and messaging to its visual design and technical production, are aligned and executed flawlessly.

Post-Event Reports

After the event, a.c.e conducted an evaluation session with the virtual event divisions to review the event's success and identify areas for improvement. Post-event reports measure the result by assessing various aspects of the event.

Feedback from attendees is a critical component, it measures attendee satisfaction, engagement, and experience during the event, including feedback on the event's content, speakers, and overall experience.

Bursa Malaysia assessed whether the event met its goals and objectives, such as lead generation, brand awareness, or education. The virtual event platform and Bursa Academy website captured the webinar topics learned from the event. This includes both positive and negative experiences that can be used to inform future event planning and execution.