Event Management Challenges

The event industry has completely changed in the past few years due to the pandemic. For nearly three years nothing could be celebrated, U.S. Embassy in Malaysia wanted to host an engaging and unforgettable event experience for the VIPs and guests. Therefore, a.c.e is committing to manage the event, taking every aspect of the event into consideration to make things happen.

Communicate Effectively

Event management processes have become increasingly complex, requires close coordination and clear communication among crew members and event guests.

Handle Guest Admissions

When the number of event guests hit the thousands, it is exclusively challenging to greet and swiftly usher the event guest. Security checks take place at the entry point. We have implemented an advance admission system to keep event reception goes on smoothly.

Risk to Public Health

Despite the constant emergence of new coronavirus variants, we want to bring in-person events back safely. We make it easy to rationalize event safety etiquette while leveraging the role of technology in pandemic compliance.

Develop an Emergency Plan

It is always important to plan for contingencies. To identify all the foreseeable event risks, we have coordinated with the authorities and everyone knows their roles.

Event Strategies

Event networking has always been one of the direct ways to increase a sense of community and belongingness amongst people. Many diplomats and representative guests who shared common ground and values ​​look forward to social interaction.

U.S. Embassy expressed that flourishing human emotion and engagement reinforces a.c.e to design the patriotism and impactful event experience.

Highlight Resilience of U.S. – Malaysia Relationship

McFeeters said the U.S. was promoting an ‘open road’ for visitors to tour America, to explore, experience, and make connections. Malaysia’s relations with the United States have been longstanding, robust, and institutionalized.

The reception was themed ‘Culinary Road Trip’ with a focus on American food and automobiles. The food spread featured assortments from across the United States, including the amazing Mid-Atlantic buffalo wings, New England clam chowder, Tillamook creamy ice cream, and different kinds of cheese.

The classic Harley Davidson motorcycles were displayed to exemplify the independent American spirit, and Tesla automobiles represent the much-needed transition towards electric vehicles.

Connect and Reminisce the Event Experience

Setting up a dynamic lighting mood can transform a venue space to create the desired atmosphere, using various colors and intensities of the lights to produce an astonishing visual effect. We enhanced the internal architecture and used colors to give impact to the stage, ceiling, walls, and gobos, using calming lighting to liven up venue spaces.

Having a great ambiance is certainly a great showcase for photography. Throughout the celebration, event photographers captured people and their joyful interactions. Patriotic-themed setup for event decorations, the American and Malaysia flags, red, white, and blue colors added the elements of excitement and pride for guests, it creates memories that will last forever.

Experienced Event Management

There is an adage: ‘It’s not what you know, it’s who you know’. We put the right people in the right roles to facilitate the success of the event. As an experienced event management company, a.c.e established long-term relationships with members of the events industry, convention bureau, chamber of commerce, and industry as well as licensing authorities.

For the Independence Day reception, U.S. Embassy awarded a.c.e for organizing and managing the event. Management of the event will cover venue, food catering services, protocol arrangements, audio, visual and technical matters. The tasks assigned require careful preparation and meetings with different parties involved; coordination with all services on the timeline for installation at Mandarin Oriental Hotel.

Regardless of the type of event a.c.e is organizing, we make sure our event crew members keep constant communication with all parties involved and are clear about their responsibilities to ensure a successful event.

Sustainable Event Execution

By including sustainability in event execution, a.c.e planned and worked with environment-friendly technology, sourcing responsibly, and reducing carbon footprint without compromising event excitement.

During the reception, the US Pacific Fleet Big Wave Brass Band presented a captivating and dynamic performance that added energy to the event and moved the crowd. Despite being an indoor venue, the festivities added a touch of brilliance, with a digital fireworks display marking the end of the event, which made the milestone anniversary event the best it could be.

Why a.c.e was chosen to manage the event?

U.S. Embassy in Malaysia had organized numerous physical and online events throughout the years. They are looking to engage with an exclusively professional industry pioneer. Even though COVID-19 restrictions are easing, it is always good to have reliable event management in place that considers unforeseen challenges. U.S. Embassy had pre-evaluated and chosen Mandarin Oriental Kuala Lumpur to host the 246th American Independence Day.

a.c.e had been working with Mandarin Oriental Kuala Lumpur for years, we are familiar with the venue inside and out. We have experience working with a dependable hotel management crew equipped with comprehensive surveillance equipment and security protocols.

On top of that, a.c.e event crew is comfortable with managing the large crowd and exerting authority when needed. Crowd management includes proper etiquette and a polite demeanor to guide as people arrive, enter, move around, exit, and disperse around a venue. We have skills in connecting with high-level executives, government officials, vendors, sponsor representatives, and event guests.

After a few rounds of meetings with the U.S. Embassy in Malaysia and Mandarin Oriental, the value of services and solutions offered by a.c.e was the best match with the event objectives. Therefore, they decided to start their journey with a.c.e.

Event Results

With the support of a.c.e, U.S. Embassy in Malaysia gained a further rewarding networking experience during the U.S. Embassy Kuala Lumpur’s Independence Day Reception. The gala night brought people closer together, which was of great significance, and the guests had a great time.