Virtual Event Management
KONE DX Class Elevator Experience Event: Connecting More Than Floors
KONE sees an opportunity to embrace the pandemic crisis and establish itself in the industry. The growth in KONE is driven by three megatrends: urbanization, sustainability, and technology. Since the pandemic, KONE hosted a series of virtual events and successfully led the building industry. Being a universal technology advocate, KONE decided to partner with a.c.e as their virtual event organizer to host Malaysia’s first virtual product launch of KONE DX Class.
Event Objectives
Introduce a new KONE DX Class Elevator experience and platform through a series of virtual events to the construction industry and beyond.
Features an integrated digital experience by connecting new technology, applications, equipment, and services to the elevators.
Achieve the sustainable growth of environment by using green technology and environmental-friendly materials for buildings and industry.
Create a better future for customers and future generations. Provides new solutions for buildings to become more flexible, sustainable and adaptable.
Here’s how a.c.e event team has successfully organised and managed the virtual launch of the KONE DX Class Elevator.
Virtual Emcee Management
To host a virtual event for corporate product launching and engage virtual event attendees isn’t without its challenges. a.c.e's virtual event experience with emcee Azleen, a certified marketing and communication expert based in Malaysia achieved an impactful connection with the virtual audiences. Azleen is skilled in event management as well as virtual events, she has been involved in the planning process and established comfortable zones with our event crew. a.c.e event crew has discussed and prepared for the virtual audiences how to be energetic in a virtual setting and keep virtual audiences engaged.
The role of a virtual emcee smoothens every transition includes in briefing the event agenda from the beginning stage, introducing the speaker onto the screen, and guiding attendees to log on to the virtual event platform. Pre-planned event content and powerful scripts that we have produced helped every session to flow seamlessly with no hitch. Our professional event emcee management focuses on high-quality audio and visual effects by integrating human interaction with 3D graphics and animations.
Virtual Event Presentation & Video Production
Virtual events are made of many digital elements to build content and audience engagement. Fortunately, KONE didn't have to manage everything by themselves. With the support of a.c.e. event crew, their first live streaming virtual event in Malaysia launched successfully.
Preparation for pre-recording involves many different aspects, a.c.e event crew organized technical elements like operating the staging setup and background graphics, microphone controls, sound testing, camera position, and lighting arrangement. Essential pre-event management includes network and system configuration, content preparation, and rehearsals. a.c.e event team also conducted regular review sessions with KONE to stay on track with the virtual event strategies and develop a virtual event platform.
For KONE to offer virtual attendees a comparable experience to an in-person event, the live event support team used a dedicated LAN internet up to 800mbps from the production studio to flawlessly livestream multimedia content. We have a backup internet line on standby.
We gained the unique opportunity in the virtual event to merge stunning 3D graphics and stimulate the new elevator experience. Many of the event audiences were immersed by the brand’s latest trends and innovations. It was an exceptional event experience that extended beyond a screen.
Virtual Event Platform
Although the virtual event cannot replicate humans’ interactions, we have customized the Hello Virtual Event Platform featuring a virtual lobby, exhibition halls, and virtual event booths to connect with event attendees like the traditional trade shows.
The virtual event platform is customized to fit the event registration system, communication with virtual event attendees, exhibited product directory and collecting key insights. It includes session attendance and engagement. This integrated event management ensures details from all databases are available in the reporting system, enabling KONE team to use the information for future events.
The virtual event platform with integrated event lobby and virtual booths lets the KONE team track down each event leads into qualified opportunities. There are 6 virtual booths featured for sharing relevant digital resources such as product information, video presentation, and case studies. Not forgetting the eye-catching welcome messages and dynamic banners are vital to putting up a virtual event that amazes the attendees.
Event attendees were allowed to access and download the event content from virtual event platform within a specific timeframe. They can get all the event essentials, including the agenda, products introduction, access to mobile apps and contact of person-in-charge before or after attending the virtual event, making everything is at attendees’ fingertips.
Results
On 11th November 2021, the KONE DX Class was well-broadcasted. The audience enjoyed the virtual event with world-class audio and video production. The virtual world offered a connected immersive experience for the audiences event they were watching in front of their screen.
The registration process added the bonus of providing valuable event metrics. KONE found that this process has successfully strengthened its partner relationship globally with the data analysis. Moving forward, KONE wished to integrate more features such as gamification and live chat into the virtual platform to encourage networking and interaction.
ABOUT KONE
At KONE, our mission is to improve the flow of urban life. As a global leader in the elevator and escalator industry, KONE provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization to add value to buildings throughout their life cycle. Through more effective People Flow®, we make people’s journeys safe, convenient and reliable, in taller, smarter buildings. In 2021, KONE had annual sales of EUR 10.5 billion, and at the end of the year over 60,000 employees. KONE class B shares are listed on the Nasdaq Helsinki Ltd. in Finland.
Read more at KONE
One word KONE to describe a.c.e: AMIABLE
ABOUT a.c.e
a.c.e loves events, and we are a bunch of passionate event personnel with strong entertainment and production background, who input creative and technical proficiency in bringing events to life. People always called us the Magic Makers. We conceptualize and provide exceptional event implementation for GLCs, MNCs, and PLCs. We transform the imagination to life so that our clients can solidify their brand, and amplify their market.
If you need any service in any aspect of event planning, drop us a message or send in your email to us at hello@creativemalaysia.com. Also, visit our Facebook and Instagram to know more!